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US mining giant Alcoa’s greenwashing advertising campaign breaches Ad Standards Australia’s Environmental Code

Ad Standards Australia has upheld a claim that a recent advertising blitz by Alcoa to support its proposed expansion of bauxite mining in Perth’s unique Northern Jarrah Forest breached 80% of the Environmental Code: Sections 1, 2, 3 and 4

This landmark decision confirms Aloca’s failings in its recent advertisements in the West Australian Newspaper to: ‘tell the truth, make evidence-based claims, be clear and not vague & provide genuine benefit to the community’. 

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